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Volkswagen: The fun theory

Laurel Papworth

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. While 28% of U.S. More than 1.5 DoubleClick got 1.7%

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