Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

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The difference between an audience and a community in new media

Akamai Marketing

An impassioned audience cares less about price and more about how they feel about the product (think: Apple). Having a large audience is important in the advertising world. Audiences are disengaged: Generally speaking, one reason a large audience is necessary in advertising is that the response rate is low. This is an audience.