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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. In addition, Facebook is by far the more mature advertising network. Thought leadership.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. The industry that you’re in can affect costs.

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