Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Buffer Social

JULY 27, 2016

I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. Keep reading to see what Memories is all about and how Snapchat is evolving into a must-have social media channel. My conclusion: All good things! And ads only work if there are users to engage with them.

API 40

API Marketing comScore Video 40