Jeff Esposito

JULY 23, 2012

For example, studies have shown that email marketing is losing mindshare to social media, however many marketers remain blind to this and would rather test copy and subject lines rather than looking at a way to add social to an email. Another group that can fall into the ostrich trap are support pros.

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Social Media Policies Authentication Team 47

Jeff Esposito

JUNE 20, 2011

For example, if the product team wanted to crowdsource improvements for six products in a given quarter, but is stuck looking at20 variations of an improvement to one product, the leader’s job is to help the team refocus on the larger task and prioritize work and time to reach their goals.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers. On the flip side, if you anger this group be ready to hear about it in your Google Alerts.

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CoTweet CoTweet Press Release Company 36