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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Check out Forums, wikis, groups, blogs, etc. Participate.

Strategy 186
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Actionly also includes Twitter account management and analytics tools.

Tools 206
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Influencer Monitoring.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Frequency of alerts. Support and training.

Tools 193
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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Five Key Ingredients for a Successful Corporate Blog by Sysomos. By replying, you’re not only.

Tips 176
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. 13) Sysomos. ” — Visually. 18) SocialClout.

Tools 207