Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Social Media Strategery

MARCH 2, 2009

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. For managers who have this fear, we may be able to stress how they can easily get “back in the game&# by subscribing to technical blogs, subscribing to appropriate tags in delicious, etc.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. Not just being talked about but be an active voice in the community.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 21, 2008

By May 18 , the MetaFilter community dared to ask the same, very unpopular questions Becky and some of her friends had been asking for months. This happened last week on the tightly knit community on Plurk, which has a unique and friendly atmosphere as Tamar described a few weeks ago. Be observant! Did your room just light up?

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active. Each industry has its own vocabulary, its own filters and nuances.

Social Media 155

Social Media Radian6 Strategy SM2 155