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Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
Review Company Klout Policies 142
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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. Practical Advice.

Review 121
Review Publishing Crowdsourcing Focus Group 121
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