Activities Blogroll Communities Social Bookmarking 
Akamai Marketing
APRIL 4, 2011
What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. Your currency is your social media VALUE. What you give your community, otherwise, seriously, why should they care?
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.
Akamai Marketing
MARCH 23, 2011
But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.
Akamai Marketing
FEBRUARY 3, 2011
The Moral of the Story: The Cheshire Cat is like a social media program without human characteristics, except a cheesy smile. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Who can trust that crazy cat? That’s how PEOPLE view MARKETERS.
Social Media Strategery
FEBRUARY 25, 2008
It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. However, this has led to an almost stale conversation in the social media blogosphere where we’re preaching to the choir.
Social Media Strategery
AUGUST 26, 2010
Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs.
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