2019 Authentication Magazine Social Media Management 
Hootsuite
OCTOBER 25, 2021
According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Using social media is important now more than ever. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Build brand loyalty. Source: Hootsuite.
Social Media Strategies Summit
OCTOBER 14, 2021
Jennifer Beam is Social Media Director for AARP’s national advocacy social media program, including AARP Advocates and Aliados Adelante. NASDAQ’s Head of Social Media Kelsey Murray has also led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, and Northwestern Mutual.
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Hootsuite
MARCH 11, 2020
For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. And just like other social media platforms, users aren’t only connecting with friends. It’s about being authentic, not picture-perfect. They launched in October 2019.
Hootsuite
NOVEMBER 28, 2019
While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. Production value tends to be less professional and more raw, which many viewers perceive as more authentic. A post shared by Wilton Cake Decorating (@wiltoncakes) on Oct 29, 2019 at 2:01pm PDT. Try it free today.
Hootsuite
AUGUST 1, 2019
In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop. There are over 500,000 active influencers on Instagram as of early 2019. And people trust authenticity. It’s your personal brand on the line, after all.
Hootsuite
SEPTEMBER 26, 2019
Follow these tips from influencers to learn how to get Instagram famous the authentic way. A post shared by JENNA KUTCHER (@jennakutcher) on Sep 17, 2019 at 4:53pm PDT. A post shared by Laura Izumikawa (@lauraiz) on Aug 27, 2019 at 7:46am PDT. A post shared by JENNA KUTCHER (@jennakutcher) on Sep 22, 2019 at 3:14pm PDT.
Hootsuite
JULY 8, 2019
Share fresh, authentic content. so their authentic self should be a natural fit. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT. A post shared by Auckland Zoo (@aucklandzoo) on Apr 29, 2019 at 1:20pm PDT. Choose your takeover host. Here are a few things to think about. Choose a hashtag.
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