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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). MediaPost ). MediaPost ).

B2B 110
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Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

Pam Moore

40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report). How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Instagram Stories vs Snapchat in a Nutshell.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action? Kenna Griffin explains how (and what not to do).

Content 60
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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). In 2015, B2B company The Digital Marketer posted more than 4,500 ads on Facebook.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Listicle Summaries. Sponsorships. Native Advertising.