33 Thought-Provoking B2B Social Media and Marketing Stats
Webbiquity SMM
FEBRUARY 16, 2016
68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). MediaPost ). MediaPost ).
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