Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You can voice your displeasure immediately in 140 characters or less on Twitter. Or is it just lip service for 2015? delivering a powerful customer experience. Will the customer rise?

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. It resonates.

Back channel 228

Back channel Social Media Class Education 228