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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Invite people from your email list to an informal focus group on the phone. Email Marketing. Brainstorm ideas for a challenge.

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How to Apply Youtility to Internal Communication

Convince & Convert

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). are “actively disengaged” ( Gallup, 2015 ). Insource Youtility.

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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 billion on social media advertising in 2015. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Know What Customers Really Think.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. Lucy Clarke , marketing director, Social Chain. You just have to be great at curating!”.

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