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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Leverage this highly engaged focus group for feedback. Empowering Your Employees.

Survey 123
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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s a highly targeted, nearly free focus group. The post The Winning Social Media Content Strategy TV Networks Use appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Social data is fundamentally curated. It is in fact the opposite.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s a highly targeted, nearly free focus group. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more.

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback. Remember, if you’re talking to everyone, you’re actually reaching no one.

Brands 127