Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

Campaign 194

Campaign SMS B2B Case Study 194

Mindjumpers

MAY 26, 2016

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Maybe it’s time for an overhaul. Here & Now.

Authentication 0

Authentication SMS Influencer Advertising 0

Mindjumpers

MAY 26, 2016

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Maybe it’s time for an overhaul. Here & Now.

Authentication 100

Authentication SMS Influencer Advertising 100