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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Why: How are B2B brands achieving results with content marketing?

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Maybe it’s time for an overhaul. Here & Now.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Maybe it’s time for an overhaul. Here & Now.