Diva Marketing Blog

NOVEMBER 6, 2014

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Diva Marketing Blog

NOVEMBER 6, 2014

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

Health Care 40

Health Care Case Study Study Campaign 40

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Here’s one example of how it is being done in the health care sector. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Proving Value. Value is subjective. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Laurel Papworth

MAY 13, 2014

No Gov – complete Big Society community activism. Education let’s us down… Warning: This version of social media and online community call to actions is so far to the Right that it becomes Left again. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg. peer to peer banking.

Collaboration 104

Collaboration Crowdsourcing Banking Project 104