Sherrilynne Starkie

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Free white paper: key trends of 2013

Sherrilynne Starkie

Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' User focus.

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Native advertising is here to stay

Sherrilynne Starkie

“We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” said lead analyst Doug Anmuth in J.P. According to the report, native ads represented five to ten per cent of Facebook’s 2013 impressions, but accounted for more than 60 per cent of the company’s revenue.