The Social Media Incubator

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Gmail’s New Tabs and What They Mean For Business

The Social Media Incubator

Google announced at the end of May 2013 that the Gmail inbox would have a new look. Lastly, the “promotions” tab consists of deals and marketing messages. Although there is some research currently being done, it is still too early to tell how much of a difference marketers will see in the open rates. What can businesses do?

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Best Place to Advertise Online in 2014?

The Social Media Incubator

Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. The answer may surprise you.

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Where Search Is Headed

The Social Media Incubator

It was rolled out in late August, 2013. That aside, however, the question on the table is this: What does Hummingbird mean to search and content marketers? Expect online marketers to conduct lots of tests in the short term and be on the lookout for more information about this algorithm change as the results unfold.

SEO 130
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3 Ways to Better Connect With Your Social Media Audience

The Social Media Incubator

. — CEL PR (@PRoutloud) September 11, 2013. Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter engagement social media reach social media strategy' These are just three basic steps you can take in order to make that connection with your social media followers.

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Staying on Top of the Mobile Takeover

The Social Media Incubator

Data released by market research firm eMarketer earlier this year reveals consumers made $25 billion in purchases last year through their smartphones and tablets, an increase of 81 percent over the previous year. So what can small businesses do to continue to adapt to the mobile market? Why should businesses have RWD?

Mobile 148