Direct Marketing Observations

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The Biggest Social Media Story of 2013

Direct Marketing Observations

It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars? Remember this? Greed is Good. Remember this?

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Facebook Stickers- Bad Idea Good execution…

Direct Marketing Observations

Back in April of 2013, Facebook launched stickers but only in private messages. Did Facebook just jump the shark? Or does it just seem like it?

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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

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10 Digital Unpredictions for 2013

Direct Marketing Observations

With that said, I wanted to go with things that can truly occur in 2013. Look for that to be a growing option in 2013. Marketers will jump on this and snap a gamification piece onto data deletion. They become useless too in 2013. The Google, Facebook, Amazon and Apple games/wars continue in earnest in 2013.

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The Conundrum of Content

Direct Marketing Observations

As we hurdle towards 2013 and beyond, the proliferation of devices and platforms, consumers are going to continue to demand content that “fits” them. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person. So what’t the over-arching theme or point here?

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