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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

It often takes something special to stand out as a brand on social media. Social media has the potential to be a liberating space where our marketing can be more than what we make of it right now. It starts with letting your social teams run faster, funnier, wilder. This is a call to action for all of us.

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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun

Education 134
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7 Best Instagram Planning Apps For Stress-Free Marketing

Hootsuite

And there’s lots of options out there (like, of course, Hootsuite —yeah, we’re hooting our own horn). Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. 1 Social Media Tool Create. Try Hootsuite’s Inbox today. Still reading?

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How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Define your team’s roles.

Policies 111
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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Hashtag 145