The Case for Letting Your Social Media Managers Get Weird
Hootsuite
APRIL 14, 2021
It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.
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