Remove 2013 Remove Crowdsourcing Remove Focus Group Remove Social Media
article thumbnail

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

The Social Role in Self Publishing. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. But few writers have access to actual focus groups.

Review 121
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

article thumbnail

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. More than that, have you differentiated your Instagram audience from your social media audience as a whole?

Instagram 111