Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM 204

CPM Handbook Comparison Consultant 204

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day.

Facebook 98

Facebook CPM Survey Instagram 98

Buffer Social

MARCH 22, 2017

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you.

Video 111

Video CPM Real Estate Mobile 111

ProBlogger

JULY 30, 2013

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Incorporating sponsored social media posts (i.e. July 2013 Visitors: 13,485.

Advertising 46

Advertising CPM Adsense Metrics 46

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. Is that reasonable for you?

Cost 40

Cost Advertising Price Facebook 40