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This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media.

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This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. These are those links.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. Why so brief? ”

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Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. Over the course of the 19 weekdays from now until the reveal of the vehicle, more of the digital camouflage will be removed and additional videos will cover the design, technology, engineering, safety features and more of the 2013 Ford Fusion.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter. ” So far, the registry only exists for the 2013 Dodge Dart. The site cleverly breaks the car up into individual parts, allowing donors to ‘sponsor’ the engine, steering wheel, etc.

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