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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15).

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Set a goal.

Campaign 180
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Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

It was one of the top buzzwords, only to fall off around 2013. IBM bought property in it and American Apparel opened a shop in the platform only to close it a year later. Fitness trackers really didn’t become a fad until late 2013. Augmented Reality. Augmented reality was HUGE when I wrote this post.

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American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161
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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Launched in 2013, Huda Beauty has seen consistent growth on Instagram.

Instagram 155
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What Is Patreon? A Creator’s Guide To Making Money in 2022

Hootsuite

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. The platform allows you to customize your items (like stickers, mugs, tote bags, apparel, and more!) On Patreon, paying subscribers are called patrons. Each patron pays a fee for exclusive content from creators.

Vimeo 106
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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

Founded in 2013, Madison Reed is an “online hair color company built on integrity, innovation, and love.” When Cotopaxi, an adventure gear and apparel company based in Salt Lake City, launched three years ago, selfies and social media were a huge component of their launch strategy. Madison Reed.

Brands 41