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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Sydney social media course 2013. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop.

Course 102
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Who will win the video app wars?

Janet Fouts

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Consumer brands and entertainment will use it extensively.

Video 70
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Who will win the video app wars?

Janet Fouts

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Consumer brands and entertainment will use it extensively.

Video 70
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This Week in Social Media - 3/26/2013

Social Media Marketing

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."