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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. Image source.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. They’re not really mapping the social network. Do less but do better.