category inbound-content-marketing 
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.
ProBlogger
AUGUST 15, 2012
Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.
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Webbiquity SMM
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?
Webbiquity SMM
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). Be responsive.
Writtent Blog
AUGUST 29, 2013
If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.
Webbiquity SMM
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?
Webbiquity SMM
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.
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