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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Local cuisine?

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Tomorrowland: Conquering the EDM world through influencer marketing

Audiense

There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Surprisingly, even though ticket prices for Tomorrowland have increased by 12% since 2012 the event managed to sell out in 40 minutes flat!