Social Media Strategies Summit

JANUARY 3, 2019

The brand created several made-for-social stories about art, fashion and pop culture. They launched in 2012 as a response to the lack of swimwear options that the founders could identify with. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. In 2018, 70.7%

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Instagram Brands UGC Travel 139

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MAY 17, 2012

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

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Facebook Automotive Press Release Banking 107

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FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part).

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Brands Fashion Retail Authentication 53