Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. or Foursquare ?Are

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% In 2011, its global presence is something multinational advertisers can’t ignore.”. Yes, I have bought ads on social networks and the return on investment was low — 27.03%.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

MAY 10, 2011

However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011? Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does Betty complain openly on Facebook?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

NOVEMBER 23, 2010

Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. Tags: social media mobile predictions 2011 Search. What search will ultimately be, is as much for us to determine as it is for Google to create and beta test.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

Community building 202

Community building ROI Cost Analytics 202