Waxing UnLyrical

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Capturing Attention: The First Step to Action

Waxing UnLyrical

As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. And once you do that, I know 2012 will be much better than 2011 for you. I for one am rooting for you.

Flash Mob 182
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The Decision

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so.

Class 124
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art.

Class 184
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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Especially an online retailer. Wonder if he read Shellys post.

Class 215
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. How and where can your consumer touch your brand? Liked what you saw?