Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 22, 2010

Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. With the year rapidly winding down I am almost afraid to set any goals for next year!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. If your targeting engine is set up to promote products based on past purchases made in the off-season, you’re wasting your time.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

FEBRUARY 9, 2011

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. They have 150 people in Toronto, New York, and London and have plans to double that in 2011.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275