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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
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Your 2011 Digital Marketing Reboot

Twist Image

We can't just talk about world-class websites and getting found on the search engines anymore. The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Is your website mobile?

Hitwise 111
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Allison Mooney. allimooney. Ambal Balakrishnan.

Twitter 279
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Search Engine Optimization: 5 Important SEO Ranking Factors

Bill Hartzer

Also, a very comprehensive report by Bruce Clay, who is one of the oldest, largest, and most trusted search firms in the world, compiled a very comprehensive report entitled “ The SEO Factors and Trends Report for 2011 ”, which I found out to be very detailed and covering almost all the aspects of SEO Ranking Factors.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 122
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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Devices with artificial intelligence can recognize your voice and query a search engine via voice recognition tech and natural language processing. Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! Google Home uses Google.

SEO 68