Dave Fleet

FEBRUARY 7, 2011

Let me know about your favourite pieces from the last week in the comments below. Forrester: Actual Interactive Marketer Predictions For 2011. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Let me know what you’d add in the comments below! Get specific: Follow your favourite leagues, teams, players, writers etc.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

JANUARY 4, 2011

I came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like. Integration will be a big theme for social media practitioners in 2011.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

MARCH 5, 2012

Mid-way through 2011, the company changed its approach to determining what people saw in their newsfeeds, with the result that the number of people seeing posts from brands dropped significantly – by up to 75%, in fact. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers.

Content 375

Content Marketing Advertising Analysis 375