What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. In 2011, they placed $250 million worth of ads in paid media. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. For example -.
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