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5 Search and Social Trends for 2011

Convince & Convert

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Organizations Will Become Publishers.

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Context vs. Content: What Sells Your Book

Debbie Weil

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Seth Godin on The Domino Project blog , Dec. There are too many steps (hurdles) to start reading if you post a short book to Scribd , for example.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. . Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets.