How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. If it’s a fan-gated “Reveal tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Like this post?
Whitepaper: B2B Blogging Trends in 2011
Social Marketing Forum
FEBRUARY 7, 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. On her blog, she shares her insights to help readers create their own happiness projects. What is it? aaker.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Blogging.
The Corporate Social Media Summit 2011
APRIL 14, 2011
In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. percent of viewers discovered videos embedded on blogs or other websites.. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. What to do? But 44.24
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. In Europe, 59 % of the involved companies allow stakeholders to post content on the wall, while 51 % engage in dialogue with “likers”. Great increase in use of social media.
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging. Key reasons for an integrated blog marketing approach.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Or that 73% of U.S.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Four Content Ideas for Driving Inbound Leads. Following are four content ideas he had for driving inbound leads. He started off by saying your internal teams are the best content generators.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?
Blogging and Content Marketing: Results Versus Personality
SEPTEMBER 25, 2011
A corporate blog has a purpose. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketingIn fact, it can serve several purposes.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot.
Three Ways to Create Content through Stories
OCTOBER 19, 2011
Which blogs and media are in your Google Reader?” Three Ways to Create Content through Stories originally appeared on Spin Sucks on October 19, 2011. Communication Content content martin waxman PRSA soledad o'brien storytelling the mothOnce upon a time, storytelling was the way we passed information from generation to generation. Storytelling for Business.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. On her blog, she shares her insights to help readers create their own happiness projects. What is it? Amber Buhl.
2011 Spin Sucks #FollowFriday Recommendations
DECEMBER 30, 2011
Michael Schechter can be found on Twitter and blogging at A Better Mess. Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Jason Konopinski can be found on Twitter and blogging at Write. Christina Pappas can be found on Twitter and blogging at The Content Cocktail. Woo hoo! With that nonsense, here they are. Think.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
Tweet Many businesses run a blog as a part of their social media strategy. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained.
Taking the French Out of Your Content
NOVEMBER 21, 2011
During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. Our websites , our blogs, our content, and our social media is all about us. Another chose “vs.”
Five models of content curation
APRIL 14, 2011
I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics.
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. We chatted for a bit about guest blogging (he’s posted just about everywhere including Mashable and Social Media Examiner ). Did you go to Blog World?
Curation a Key Theme in B2B Blogging Trends in 2011
FEBRUARY 7, 2011
The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise. At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis. That’s why Yann Ropars tells us that: 2011 is often cited as the year of ‘curation’. Curation
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Check out his blog.
Content Marketing As A Process: Three Rules Before Starting
SEPTEMBER 10, 2011
Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIHowever, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. To succeed, [.].
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine Write more: I said I would write 2X/week in my blog. Truth is, I read a lot of blogs, but sometimes I am too lazy to comment. I’m also going to be seeking out the blogs of people who aren’t “famous.” failed. Yahooo!! ? Social
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Best Internet Marketing Posts of 2009. But that’s not all.
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Eleven Digital Trends to Watch in 2011. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. Associations have TONS of content and member content. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content. Relationship-building, too. Check!
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. No examples necessary.
Recipe for Successful Blogging
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
Blog posts are great. I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). The Lean Startup by Eric Reis ( Crown Business - September 2011). best business book 2011.
How to get your content shared on Google+
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. It’s still about the content. Make it easy for the fans you’ve already got on your web site or blog to share your posts directly to Google+. You can put a Google+ badge on your blog for your Google+ page here. So how can you measure how effective your Google+ engagement is? Ripples. CircleCount.
The Best Blogging Platform and Plugins
SEPTEMBER 1, 2011
Jeremy Whittaker , my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.. If you’re curious about my personal Tumblr blog I mention, you can find it here ( Del Williams calls it food porn). Sure, Jeremy! need some questions.
Seven Great Questions on Blogging
JULY 25, 2011
Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data of blogging). We discussed how we style our content on the screen to help your readers. This will allow you to expand, experiment, and add variety to your blogging discipline. Seven Questions on Blogging.
Do you syndicate your blog?
JUNE 8, 2011
Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, but more focused. Share the love.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
Make Your Online Content Sharable! Best Plugins & Widgets (Free)
JUNE 13, 2011
For an SMB, creating good, valuable content takes a lot of sweat, right? know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter
Four Ways to Charge for Content
MARCH 22, 2011
We all deserve to make money on our content and this should help us begin to find ways to charge.. I’ve always believed that service providers are more willing to pay other service providers than someone who makes widgets for a living. So if I read your content and you’re now going to charge me, I’m cool with that. Yes, your content needs to be remarkable.
Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
Techipedia: Tamar Weinberg
NOVEMBER 2, 2011
As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more. So, you ask, how important could blogging really be for my business?
Great Content Marketing Case: the Vocus Social Media Strategy Tool
SEPTEMBER 15, 2011
Content is a social object. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.