Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It’s in our DNA. note: CoverGirl is a client of Marina Maher Communications , one of my clients. McCann , Viral Heat Did you enjoy this blog post?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Social Media Network Marketing

MAY 31, 2010

What People Have To Say About Pervara - Social Med. Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Some info on these links [link] [link].

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Social Media Strategy Influencer Case Study 130