Ari Herzog

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Why #FacebookAdGrants is Fascinating

Ari Herzog

“Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. Meet their requirements and you can spend money to get more clicks and visits to whatever you’re advertising on Google. Media advertising Facebook'

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How a Video Breathed Life into a Michigan City

Ari Herzog

See, the city of 188,000 was ranked by MainStreet, an internet publication, as one of 10 cities nationwide with a declining population between 2000 and 2010 and a further shrinking of residents under age 18. The city didn’t spend a dime and nobody advertised the event; after all, the media were among those donating.

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#MySMCStory: Social Media Club and Me

Ari Herzog

In December 2010, our editorial team began with 19 contributors and has grown to over 30, made up of Professional members and chapters leaders spanning three continents and providing original content daily. October 2010, tweetup at Lansdowne Pub: [link]. May 2009: MSNBC resume: [link]. August 2009: Podcamp Boston 4: [link].

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How Newspapers Adapt to Social Media

Ari Herzog

The daily papers with larger circulations and greater advertising revenue are embracing the web much quicker and with more resources than their smaller counterparts, such as community weeklies. The former was last updated in November 2009 and the latter was last tweeted in March 2010. This should not be surprising to you.