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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

May 2, 2007 at 2:45 pm. · Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Conference Notes: Three Approaches to Social Computing Platforms. December 2007. November 2007.

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7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. For Radar : A warm look at history of the online community. Export facilities to other social media sites.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

In 2007, our 22nd version of the infomercial clicked. Eventually we would get the media cost, net-net, down to under $50 per new customer. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. ” they’d say. But it wasn’t blind faith.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

How to Use Visual Content to Drive More Traffic by Social Media Examiner. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.