Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception
The Realtime Report
NOVEMBER 26, 2019
Dan Draper, “Mad Men,” Lionsgate, 2007-2015. They stressed that they were strongly committed to multiplatform (linear and OTT) entertainment and delivering huge viewer reach and engagement. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing.
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