Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How are consumers and b2b decision makers using social media in their buying processes? Adam T.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Respondents for the survey, which was administered in English, represented 24 countries. sol_dier your title is misleading, your sample group is skewed to the Western hemisphere and specifically N.America. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. collectively shared each month.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. Therefore, conducting a benchmark survey to capture the state of the industry as it corresponds specifically to service, sales, branding, communications, HR, etc., General Buying Cycle 1. Acknowledging the need 2.
From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
Buzz Marketing for Technology
JULY 24, 2008
Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown. Doing so required a type of nonrandom sampling, namely purposive sampling. Patton (1990) provides a taxonomy of purposive sampling techniques. Landscape samples must have criteria for inclusion/exclusion of cases that fit the definition.
Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA. Also, no one is suggesting that it is an “either/or” situation as listening should go on simultaneously with survey-based information.
Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com
Buzz Marketing for Technology
JUNE 28, 2008
• See a sample reprint in PDF format. billion in 2006 from $2.5 survey earlier this year by technology consulting firm Yankee Group of 5,200 adults found that 33% of Americans between 25 and 34 text-message regularly, up from 24% in 2004. August 11, 2005. DOW JONES REPRINTS. This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. • Order a reprint of this article now. By LI YUAN.
Be Here Now Marketing: How United Airlines Can Take Advantage of.
Bare Feet Studios
JULY 2, 2008
With a voucher printed from the kiosk, a customer could pick up a kit that includes a toothbrush, personal hygiene samples, and a few coupons for later use. To gather more ideas, instead of having a formal survey that doesn’t really allow the customer to describe her experience, how about setting up a customer service forum? United has flights to LAX and SFO about every 2 hours.