Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How are consumers and b2b decision makers using social media in their buying processes? Adam T.
From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
Buzz Marketing for Technology
JULY 24, 2008
Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown. Doing so required a type of nonrandom sampling, namely purposive sampling. Patton (1990) provides a taxonomy of purposive sampling techniques. Landscape samples must have criteria for inclusion/exclusion of cases that fit the definition.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Respondents for the survey, which was administered in English, represented 24 countries. sol_dier your title is misleading, your sample group is skewed to the Western hemisphere and specifically N.America. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. collectively shared each month.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. Therefore, conducting a benchmark survey to capture the state of the industry as it corresponds specifically to service, sales, branding, communications, HR, etc., General Buying Cycle 1. Acknowledging the need 2.
Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA. Also, no one is suggesting that it is an “either/or” situation as listening should go on simultaneously with survey-based information.