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Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

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Debunking Five Social Media Myths

Socialized

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. MySpace Is Where the Young People Hang Out. That was three years ago! It’s Going to Go Viral.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Based on my findings, Problogger started in 2004, Copyblogger started in 2006, Daily Blog Tips started in 2006, Steve Pavlina’s Blog started in 2004, and Entrepreneur’s Journey started in 2004. All of these blogs also make use of affiliate marketing and it works for them since they have a large audience.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. The only new users Digg is attracting at this point are web marketers who want a slice of the traffic it sends. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.