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Social Media Listening. Will We Learn?

Diva Marketing Blog

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. If your brand ignored the digital pioneers who were using social media as a new customer service or communication channel you quickly saw how the brand's reputation, online as well as offline could be impacted. Social Listening .

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Listen & Learn

Diva Marketing Blog

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. If your brand ignored the digital pioneers who were using social media as a new customer service or communication channel you quickly saw how the brand's reputation, online as well as offline could be impacted. Social Listening .

Retail 40
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. Take fast-fashion retailer Boohoo.

Brands 78
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc. © 2006-2010 Tamar Weinberg.

Hotels 245
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Reputation Management. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Reputation Management.

Marketing 279