Working with Social Media Data: Content
Net-Savvy Executive
JUNE 8, 2012
That was the mindset in 2006 when I started looking for companies that worked with social media data. In the case of text—posts, tweets, and the like—turning raw text into usable data is the job of text analytics. When people ask about sentiment , opinion , and complaints , they're asking about content.
Let's personalize your content