Mindjumpers

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. Who are the game changers?

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Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

Right channel, right message coupled with the right timing is the core of any social media strategy. With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. In 2004, users were sharing 1% of content (on Facebook).

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