2004 Communities Press Release Publishing 
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OCTOBER 23, 2012
But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. They no longer want to read it as a press release. communications. crisis communication.
Diva Marketing Blog
FEBRUARY 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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