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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign.

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Five Reasons Why I Love Wordpress

Firebelly

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. Everything from basic social media plugins to advance portfolio galleries. It’s bigger than all of us.

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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media’s Redheaded Stepchild

Jeff Esposito

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. To find B2C leads on LinkedIn, it can pay to treat it like one of the other social media platforms. LinkedIn is a little different from other social media platforms.

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 gov20 , government , social media , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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